About Us

From Our Families to Yours

Brandon and Ashley are the founders/owners of Southern Holiday Homes, a leading vacation rental management company located on Highway 30A in Florida. Residing in Knoxville, they partnered with Michael to expand into the Tennessee market with Southern Holiday Retreats. Ashley’s prior career was in private equity (international real estate finance). She has a Master’s degree in Accounting and a Bachelor’s degree in Finance. Brandon has spent the last 10+ years of his career in various facets of operations, sales and marketing for the vacation sector of the hospitality industry.

Michael Saporito graduated in 2006 from the University of Tennessee – Chattanooga. He worked for almost 17 years in the banking field before leaving in 2023 to pursue his dream in real estate. Michael started investing in single family, long term rentals in 2017 before divesting in 2020 to purchase short term rentals in Knoxville and the surrounding markets.

Additionally, Southern Holiday Retreats has a full staff including an operations team encompassing maintenance, cleaning, property management, reservation specialists, guest experience associates, and more.  We firmly believe that people make a business, and are thankful to have some of the best on our team!